Southern Metal Roofing Blog

Atlanta’s high net worth homeowner is accustomed to style and is easily bored with the ordinary, lack luster, builder grade architectural elements touted as amenities.  Affluent homeowners flaunt it, displaying majestic gated drives, prestigious hard-scapes, and exquisite exterior designs.  Discriminating tastes do not stop with the eye level view of their lavish surroundings.  “Atlanta’s elite simply want luxurious, unique, and hand crafted architectural accents, including trendy roofscapes,” says Zadia Lundgren, Atlanta resident and client of Southern Metal Roofing (SMR), designers of Atlanta’s luxury roofscapes.

High end snob products are trendy.  TrendWatching.com coined a phrase to describe emerging luxury products like SMR’s designer shingles.  “We call these pricey, upscale roofing products for the rich Snobmoddities.  Snobmoddities are the evolution of mundane commodities (asphalt composite shingles) transformed into chic, luxury products,” according to Reinier Evers, founder of Trendwatching.com.  “As trend experts, we applaud SMR’s commitment to provide clients with hand crafted, sustainable, and eco-friendly roofing designs,” adds Evers.  “It’s very European.  A gorgeous home with a builder grade architectural shingle is as crass as wearing a ball cap with a tuxedo,” jokes Evers.

Katherine Cooper of Southern Metal Roofing responds “Yes, some of our luxury roofing offerings could be called a snobmoddity; however, we have a permanent, cool roofing solution for every budget. All of our clients share the same objectives: elegant curb appeal and return on investment due to lifetime sustainability from eco-friendly materials.  All buyers want energy efficiency and maintenance free protection from hail, lightning, and hurricane winds.  The bottom line is they all care about tangible, financial benefits of increased home value and lowest life cycle cost that ultimately pays for the pricey, upfront investment,” says Cooper.

Elegant roofscapes with brand logos?  Of course.  How else does one know it’s designed and built by Southern Metal Roofing?  SMR’s embossed Trademark logo adds a tasteful and discrete personal touch to each client’s custom rooftop. “It’s so subtle that no one would know it’s there.  Well, perhaps the knowing eye of another proud SMR owner would recognize the SMR badge of authenticity,” adds Cooper.

Southern Metal Roofing is also proud to say that their loyal customers have helped them reach a 5-star rating from Kudzu.com.

Cooper Affiliates, owner of Atlanta-based Southern Metal Roofing and U.S. Green Roof, has just added a new division to their company operations: U.S. GutterPro. Cooper Affiliates entered into a marketing agreement with GutterPro USA, a leading provider of gutter and rain management systems nationwide, adding the brand U.S. GutterPro to Cooper Affiliates’ line of products. The coupling of green roofing with rain management systems is a perfect match for homeowners’ exterior remodeling needs.

“U.S. GutterPro’s products solve many gutter and rain management problems that can go unattended to for years and cause costly home damage,” says Jason Herald, President of GutterPro USA headquartered in Hickory, North Carolina. “Poor rain management systems can lead to wood rot, mold, insect infestations, landscape erosion, foundation problems, damp crawl spaces, and musty basements. All are very costly repairs to the homeowner,” adds Herald.

GutterPro’s gutter protection systems employ a patented guard that keeps gutters clog-free, allowing water to flow through your system as it should, rather than trapping moisture in your home. Better yet, the system is cost effective because it can be installed over existing gutter systems, eliminating expensive gutter removal and replacement expenses. The gutter protection system also comes with a limited lifetime warranty, making this investment one to last a lifetime.
“We selected Cooper Affiliates to market our patented gutter protection system based upon their reputation for client care and eco-friendly product lines,” says Herald. Cooper Affiliates is made up of three divisions: a luxury residential permanent roofing division, Southern Metal Roofing; a commercial roofing division, U.S. Green Roof; and now U.S. GutterPro which specializes in rain management systems.  Cooper Affiliates and its divisions serve all of the metro Atlanta area including the following counties:  Carroll, Cherokee, Clayton, Cobb, Coweta, Dawson, DeKalb, Douglas, Fayette, Forsyth, Fulton, Gwinnett, Hall, Henry, Newton, Paulding, Rockdale, and Spalding.