July 15, 2008
Atlanta’s high net worth homeowner is accustomed to style and is easily bored with the ordinary, lack luster, builder grade architectural elements touted as amenities. Affluent homeowners flaunt it, displaying majestic gated drives, prestigious hard-scapes, and exquisite exterior designs. Discriminating tastes do not stop with the eye level view of their lavish surroundings. “Atlanta’s elite simply want luxurious, unique, and hand crafted architectural accents, including trendy roofscapes,” says Zadia Lundgren, Atlanta resident and client of Southern Metal Roofing (SMR), designers of Atlanta’s luxury roofscapes.
High end snob products are trendy. TrendWatching.com coined a phrase to describe emerging luxury products like SMR’s designer shingles. “We call these pricey, upscale roofing products for the rich Snobmoddities. Snobmoddities are the evolution of mundane commodities (asphalt composite shingles) transformed into chic, luxury products,” according to Reinier Evers, founder of Trendwatching.com. “As trend experts, we applaud SMR’s commitment to provide clients with hand crafted, sustainable, and eco-friendly roofing designs,” adds Evers. “It’s very European. A gorgeous home with a builder grade architectural shingle is as crass as wearing a ball cap with a tuxedo,” jokes Evers.
Katherine Cooper of Southern Metal Roofing responds “Yes, some of our luxury roofing offerings could be called a snobmoddity; however, we have a permanent, cool roofing solution for every budget. All of our clients share the same objectives: elegant curb appeal and return on investment due to lifetime sustainability from eco-friendly materials. All buyers want energy efficiency and maintenance free protection from hail, lightning, and hurricane winds. The bottom line is they all care about tangible, financial benefits of increased home value and lowest life cycle cost that ultimately pays for the pricey, upfront investment,” says Cooper.
Elegant roofscapes with brand logos? Of course. How else does one know it’s designed and built by Southern Metal Roofing? SMR’s embossed Trademark logo adds a tasteful and discrete personal touch to each client’s custom rooftop. “It’s so subtle that no one would know it’s there. Well, perhaps the knowing eye of another proud SMR owner would recognize the SMR badge of authenticity,” adds Cooper.
Southern Metal Roofing is also proud to say that their loyal customers have helped them reach a 5-star rating from Kudzu.com.